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Introduction

Anja Neumann is an alternative practitioner. She specializes in healing people with alternative methods and helping people to find their own health with positive mind coaching instead of the conventional medicine.

So far Anja Neumann neither had a logo nor a visual identity. The problem was she did not have a brand recognition in a competitive field. 

 

The challenge was to find a visual identity that didn’t communicate a stereotypical esoteric humbug but rather a clean trustworthy medical  alternative for people in search of an alternative way to be healthy.

Introduction

Anja Neumann is an alternative practitioner. She specializes in healing people with alternative methods and helping people to find their own health with positive mind coaching instead of the conventional medicine.

So far Anja Neumann neither had a logo nor a visual identity. The problem was she did not have a brand recognition in a competitive field. 

 

The challenge was to find a visual identity that didn’t communicate a stereotypical esoteric humbug but rather a clean trustworthy medical  alternative for people in search of an alternative way to be healthy.

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Logo Construction

  • Fibonacci Components

    Fibonacci Components

    To emphasize the natural feel of the meaning behind the logo I decided on using the Fibonacci sequence to build this logo.
  • Breakdown of the Fibonacci-Circles

    Breakdown of the Fibonacci-Circles

    All circles used to construct the logo are part of the Fibonacci sequence.
  • Layout of the Basic Shapes

    Layout of the Basic Shapes

    The components taken from the Fibonacci Grid are assembled to form the basic shape of the logo.
  • Refinement

    Refinement

    After I laid out the basic shape I started to remove certain parts to visually decide the fingers and the palm.
  • Final Logo

    Final Logo

    The rest of the refinment created the final logo as seen above.

Color Palette

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Typography

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Print

Flyer Design Front

Flyer Design Front

Flyer Design Back

Flyer Design Back

Flyer Design Front

Flyer Design Front

Flyer Design Back

Flyer Design Back

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Web Design

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The website for Anja Neumann is separated into five categories, each with their own fullscreen site that is scrolled section by section. 

The website has the purpose to inform the clients about the services, prices, contact information and the opportunity to book in for seminars given by Anja Neumann.  

Here you can see the prototyped version of the website with its animations.

The website for Anja Neumann is separated into five categories, each with their own fullscreen site that is scrolled section by section. 

The website has the purpose to inform the clients about the services, prices, contact information and the opportunity to book in for seminars given by Anja Neumann.  

Here you can see the prototyped version of the website with its animations.

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Ready to talk?

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