shelby_logo_tr
shelby_logo_tr

Introduction

The Shelby Distillery is a Gin Distillery based in Birmingham, UK. They are specialized in high quality small batch gin with three different unique flavors. Shelby Distillery was founded in 1920. The challenge was to rebrand the distillery to market a younger audience while maintaining the company’s tradition. 

Illustrations that remind of tattoo designs give the bottles a unique memorable look. The bottles are color and name coded to differentiate the flavors further.

The project contains visual identity, illustration work and advertisement. 

Introduction

The Shelby Distillery is a Gin Distillery based in Birmingham, UK. They are specialized in high quality small batch gin with three different unique flavors. Shelby Distillery was founded in 1920. The challenge was to rebrand the distillery to market a younger audience while maintaining the company’s tradition. 

Illustrations that remind of tattoo designs give the bottles a unique memorable look. The bottles are color and name coded to differentiate the flavors further.

The project contains visual identity, illustration work and advertisement. 

businesscard_black

The Shelby logo emphasises the company’s tradition in a classic, yet modern looking batch design. The combination of the fonts Utopia Std and Baskerville Bold communicates the tradition and history of the company and keeps the corporate serious feel, while the products itself emphasise the modern rebrand to attract younger customers. 


The Batch contains important information such as the founding year, the location and the focus of the company, which is quality artisan gin. 
The format of the logo is a perfect fit for the bottleneck, as well as printed stationary and of course a website header. 

The Shelby logo emphasises the company’s tradition in a classic, yet modern looking batch design. The combination of the fonts Utopia Std and Baskerville Bold communicates the tradition and history of the company and keeps the corporate serious feel, while the products itself emphasise the modern rebrand to attract younger customers. 

The Batch contains important information such as the founding year, the location and the focus of the company, which is quality artisan gin. 
The format of the logo is a perfect fit for the bottleneck, as well as printed stationary and of course a website header. 

shelby_logo_white
shelby_logo_black
shelby_logo_black
shelby_logo_white

Color Palette

shelby_barrel
shelby_cream

Typography

shelby_title
shelby_body
shelby_title
shelby_body
Shelby

Print

stationary
stationary
Shelby
Shelby
Shelby
bag_all3
shelby_bc_front
Businesscard for commercial purposes

Businesscard for commercial purposes

Businesscard for business purposes

Businesscard for business purposes

Gin Packaging

ginbottle_queen
ginbottle_reaper
ginbottle_gypsy
ginbottle_queen

Elizabeth’s Rose

Elizabeth’s Rose is a rosewater infused dry gin. The rose as a royal flower is represented by the queen illustration on the bottle combined with a blue as a royal color. The golden cap is the finishing touch to emphazise the luxurious royal look. The target group of this gin is mostly female and it is meant for the customer to feel like a queen herself when enjoying Elizabeth’s Rose dry gin.  

Elizabeth’s Rose

Elizabeth’s Rose is a rosewater infused dry gin. The rose as a royal flower is represented by the queen illustration on the bottle combined with a blue as a royal color. The golden cap is the finishing touch to emphazise the luxurious royal look. The target group of this gin is mostly female and it is meant for the customer to feel like a queen herself when enjoying Elizabeth’s Rose dry gin.  

ginbottle_queen
queen
queen_font
queen
queen_font

Gypsy Spirit

Gypsy Spirit is a sloe gin infused with forest berries. Forest berries such as blueberries, raspberries, blackberries and strawberries vary in their color from blue to red resulting in a dark purple-pink color mirrored in the color of the bottle. 
The close relationship of gypsies and the nature is resembled in the gypsy illustration on the bottle which almost makes for a love potion brewed by the gypsy. 
Due to its sweet taste and the smaler alcohol percentage the gin is a good fit for customers that had not so far touched gin. It also makes for a good dessert and cocktail ingredient.

ginbottle_gypsy

Gypsy Spirit

Gypsy Spirit is a sloe gin infused with forest berries. Forest berries such as blueberries, raspberries, blackberries and strawberries vary in their color from blue to red resulting in a dark purple-pink color mirrored in the color of the bottle. 
The close relationship of gypsies and the nature is resembled in the gypsy illustration on the bottle which almost makes for a love potion brewed by the gypsy. 
Due to its sweet taste and the smaler alcohol percentage the gin is a good fit for customers that had not so far touched gin. It also makes for a good dessert and cocktail ingredient.

ginbottle_gypsy
gypsy_font
gypsy
gypsy
gypsy_font
ginbottle_reaper

Grim Harvest

Grim Harvest is Shelby’s most premium product. It is a classic yet barrel aged gin. The production of Grim Harvest is a most delicate and long taking task.
The black bottle communicates the premium quality of the gin as many companies, such as Apple go for a dark theme with their premium line-up.
The Grim Reaper symbolises the guardian of the secret recipe the gin is made with since 1920.  The Reaper also picks wisely his harvest of souls, such as Shelby does with its ingredients. 

Grim Harvest

Grim Harvest is Shelby’s most premium product. It is a classic yet barrel aged gin. The production of Grim Harvest is a most delicate and long taking task.
The black bottle communicates the premium quality of the gin as many companies, such as Apple go for a dark theme with their premium line-up.
The Grim Reaper symbolises the guardian of the secret recipe the gin is made with since 1920.  The Reaper also picks wisely his harvest of souls, such as Shelby does with its ingredients. 

ginbottle_reaper
reaper
reaper_font
reaper
reaper_font

Advertisement Design

  • Bus_Mockup_reaper
  • Bus_Mockup_gypsy
  • Bus_Mockup_queen
  • Bus_Mockup_reaper
  • Bus_Mockup_gypsy
  • Bus_Mockup_queen
bus_magazin_ad
  • underground_sign_reaper
  • underground_sign_gypsy
  • underground_sign_queen
bus_magazin_ad
  • underground_sign_reaper
  • underground_sign_gypsy
  • underground_sign_queen
black_poster
black_poster
blue_poster
blue_poster
gypsy_poster
queen_poster
gypsy_poster
queen_poster
reaper_poster
reaper_poster

Ready to talk?

Recent Projects

Yokai Branding
Anja Neumann Branding